DESIGN A BETTER WAY
Complete design freedom sounds great, in theory. But limits can push us to think bigger. They force new ideas. And bold solutions.
CREATIVITY LOVES CONSTRAINTS
Here's how to use them to your advantage:
1. Stay open to new ideas.
Start with the brief (always) but look for inspiration in unlikely places.
2. Follow your gut.
Consider what the building, interior, or client tells you—then, pull out the colors, shapes, and patterns that feel right.
3. Consult with your client.
Share early ideas to gain alignment upfront and cut down on revisions.
4. Remember the limits.
If products or colors are pre-selected, draw from them and create design options that dial up or down the creativity.
5. Embrace the story.
Every project has one. Find it and explore what it means to you. That’s where the best ideas start.
6. Explore more.
Don’t stop at one sketch. Keep the brief in mind and let the ideas flow.
“Client briefs rarely capture the full picture, which is why I approach each project with a broader perspective."
"I look beyond initial briefs, exploring mood boards, the overall space, and how different finishes and colors interact. By doing this, I’m able to design a better way: one that is both future-focused and visually impactful.”
– Zoe Angeles, Concept Designer, Australia
FUEL YOUR
CREATIVE FIRE
We asked Interface’s design experts to share how they keep ideas flowing. This guide distills their insights into practical tips you can revisit anytime.