Why does design need storytelling?

What is the value of ‘meaningful narratives’ in design culture, and why they are vital in communicating a regional design language. We discover how with Australian designer, Ross Didier.

“I can’t help but start the product with a story, it’s just the way it happens with me”, says Didier. “If it doesn’t have a story I find it dull – the story gives it a reason to eventuate.”

Discuss and continue reading on our blog