A Virtual Conundrum

In recent years, the intense attention paid to unemployment and housing statistics as a measure of economic recovery has somewhat eclipsed another important economic indicator…the health of the retail industry. Retail sales are an important predictor of GDP in the U.S. because consumer spending contributes as much as 70% of economic growth. And right now, despite a macroeconomic picture that remains uncertain, consumer confidence is at the highest level in five years and retail sales are on the rise. This is happening in a way that will both challenge and provide growing opportunity for retail designers.

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