New Belgium Brewing is facing an interesting situation in their home state of Colorado. They are a progressive business that has made strong commitments to sustainability and community. They have done a lot of work on their own footprint, and they also support other environmental issues in the state and beyond.
Their support and partnership with a non-profit organization working to protect watersheds has put them in the cross-hairs of a mining company in Craig, Colorado, where New Belgium’s beer has been removed from stores and restaurants.
I asked myself what we could do to let New Belgium know it’s not always easy to stand up for what you believe in – but we’re so proud that they do. See what we did in support of the New Belgium team.