Redesigning our Products

Our products combine aesthetics, functionality and sustainability. Since our sustainability journey in 1994 we have searched for a 'better way'. From the nearly indestructible Heugafelt that started it all to microtuft construction and biophilic design, we are always bringing evolution and sometimes revolution.

We challenge assumptions and bring elegant approaches and innovative technology to the design of modular carpet. Sustainability is the lens through which we see the world and carpet tile is the medium that lets us show what is possible.


Our journey

Historically, carpet tile production was a highly polluting, water- and petro-intensive process. By asking new questions, we developed a more holistic view of the impacts our products and processes have on the planet. This has allowed us to be more strategic in minimising – and ultimately eliminating – the environmental impacts associated with our products.

We’re designing a better product lifecycle, not just a better product. We can’t achieve this alone, so we’ve been fortunate to work with willing partners. Looking at the data within this lifecycle framework, we learned that the bulk of the impacts occur outside our own walls. The overall environmental impact of a carpet tile is heavily influenced by raw material extraction and processing, so we focused our efforts on using as little material as necessary while achieving maximum performance and switching from virgin to recycled or biobased raw materials.


A broader perspective

This journey has forced us to reconsider our role within the natural world and the global community. Our product inspiration often comes from nature, which often features apparent chaos, randomness and diversity. These properties helped us rethink performance and beauty, questioning the standard use of repeating patterns, and whether carpet always has to be glued down.

Our feeling of responsibility inspired us to transform our supply chains, solve economic and social problems. By expanding our thinking about the impacts of our materials we are eliminating potential environmental and health impacts while being restorative and doing more good.

The concepts we discovered – biomimicry, biophilic design and inclusive business – inspired us to change not only our products, but also our company and the entire industry.

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