In March, Interface, working with Nadav Malin of BuildingGreen, invited a group of architects from small and large practices across the U.S. to warm and sunny San Diego. Our task was to explore the question of why green buildings are not usually considered beautiful, and conversely, why the sexiest buildings are often not very sustainable. What is good green design and why isn’t there more of it? Unlike a typical conference centre, our meeting room was enclosed on two sides with floor to ceiling windows facing the water, with a covered boardwalk as breakout space. While we talked, the sky changed colours, and the sun beckoned us outside after a long and relentless winter. Our hotel was located on a private, man-made island, landscaped to resemble a lush Southeast Asian paradise. Despite the irony of it all, or perhaps because of it, the discussions were lively, and we powered through the two and a half days. What an appropriate location to tease out our collective thoughts on this complex topic, as we earnestly worked together to close the gap.