How can designers use ‘theming’ to inject critical brand values into a space?

Designed by Andrew Tu’inukuafe
and the Creative Spaces team, the Lion’s new HQ in Freemans Bay, Auckland is a solid example of design’s ability to speak the language of a brand and its space.

Lion wanted their office to reflect the values of the company, and encapsulate their brand essence; creating a workplace that provided the optimal environment for collaboration and innovation.  There was a requirement for a menu of workspace options to provide choice of where and how people could work, catering for different work styles and personalities. They wanted a New Zealand flavour, without being kitsch, lots of colour and talking points.

Discuss and continue reading on our blog